Which statement about attorney advertising is correct?

• A. It must be labeled 'attorney advertising' and include a disclaimer that prior results do not guarantee similar outcomes
• B. It may be deceptive if it promises favorable results
• C. It cannot mention fees under any circumstances
• D. It requires no disclosures about endorsements or testimonials

Answer: (A)

The essential rule is that attorney advertising must be clearly identifiable as advertising and include a disclaimer that prior results do not guarantee similar outcomes. This labeling and caution help ensure the public understands the message is promotional and that past successes don’t guarantee future results, which keeps communications truthful and not misleading.

This is the strongest correct statement because it sets a concrete, enforceable standard about how ads must be presented. Elements like labeling as advertising and including a results disclaimer are specifically intended to prevent deception and protect consumers.

The other statements miss important realities: ads can mention fees under proper disclosures and are not required to omit fee information; there are rules governing endorsements or testimonials, which often require clear disclosures if endorsements are paid or potentially misleading. Statements that promote guaranteed favorable results can be deceptive, but the precise, mandated requirement focuses on labeling and the disclaimer.